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Emotions are a huge part of what makes us human. For better or for worse, they motivate an incredible amount of what we do–and can

A positive brand reputation is critical to the success of any company. If you want to make an excellent impression on your audience and consistently

Using stories in marketing is a powerful way to engage customers, entertain them, and convey how your products and services can improve their lives. One

  CEOs and business thought leaders have long understood that telling a story can boost sales. The psychology of storytelling is active in every nook

  Many important factors play a role in becoming persuasive and being a successful negotiator. Effective persuasion is an ongoing learning process. The process of

Give them what they want, and you will reap the benefits.   Incorporating media or publicity into your marketing can be a powerful way to

  How can you rest assured that your company is progressing in the right direction? You’ll need objective data to determine whether your company is

  One of the many characteristics that distinguish CEOs from the rest of us is their ability to embark on a continual learning journey. The

  The typical approach to set prices for businesses back in the day was to employ cost-plus pricing. This method calculates the price by adding