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How To Use Emotion To Inspire Action In Your Audience
Emotions are a huge part of what makes us human. For better or for worse, they motivate an incredible amount of what we do–and can

5-Minute Guide: How To Update Your Public Relations Strategy
A positive brand reputation is critical to the success of any company. If you want to make an excellent impression on your audience and consistently

How to Use Story Selling For Better Customer Engagement
Using stories in marketing is a powerful way to engage customers, entertain them, and convey how your products and services can improve their lives. One

Psychology And Sales: Why Storytelling Works
CEOs and business thought leaders have long understood that telling a story can boost sales. The psychology of storytelling is active in every nook

Five Key Elements to Being Persuasive
Many important factors play a role in becoming persuasive and being a successful negotiator. Effective persuasion is an ongoing learning process. The process of

7 Publicity Tips That Will Change Your Business
Give them what they want, and you will reap the benefits. Incorporating media or publicity into your marketing can be a powerful way to

The Top 5 Marketing Metrics For Monitoring a Growing Business
How can you rest assured that your company is progressing in the right direction? You’ll need objective data to determine whether your company is

How CEOs Remain Current: Mastering the Learning Curve
One of the many characteristics that distinguish CEOs from the rest of us is their ability to embark on a continual learning journey. The

Customer-Driven Pricing – Strategic Pricing Based on Customer Knowledge
The typical approach to set prices for businesses back in the day was to employ cost-plus pricing. This method calculates the price by adding